Who We Are
We are an Event Management and Entertainment Agency specializing in investing in, organizing, managing, creating, and delivering events of all kinds. ...In addition to entertainment booking services, we offer F&B and nightlife hospitality management, as well as other strategic entertainment-related solutions tailored to our investment portfolio and the needs of our clients — both locally and globally.
We are one of the fastest-growing companies of our kind in the region. To date, we have organized over 1,000 events worldwide, hosted more than 400 top international celebrities and artists, and entertained over 10 million audience members at our global shows.
We represent and collaborate with some of the world’s leading brands and hospitality groups across various markets. Today, we stand as the leading Entertainment and Event Management Holding Company in the Middle East and North Africa region.
What We Do
Services
We specialize in a specific series of entertainment and event management services that revolve around the best international market standards, working with some of the most reputable international brands and some of the most knowledgeable and professional individuals within this sector, offering the most optimum and quality-oriented results which position us as regional market leaders within the sector…
Entertainment Services
As one of the largest entertainment investors in the region, we offer a competitive edge to our clients when it comes to our entertainment services, being:
- artist booking and management
- content design
- booking
- and management
- entertainment customization and personalization
- entertainment sales
- promotions
- marketing & advertisement
- entertainment hospitality-related services
- entertainment technical-related services
- entertainment artist endorsement and appearances
- all other content and entertainment-related needs & developments
Project Management Services
With over 15 years of organizational experience as one of the leading event management companies in the region, we provide full-fledged comprehensive event-related services such as:
- project planning & consultancy services
- project marketing and communication services
- project business development services
- project sponsorship services
- project design
- decoration
- and conceptualization services
- project customization services
- project management
- operations
- and execution services
- project reporting and audit/financial-related services
- all other event management and project management services
Food & Beverage Hospitality Services
We have been fortunate to be behind some of the most successful F&B hospitality projects in the region, and given our passion and love for F&B hospitality, in addition to the strong experiences of our team in various bespoke F&B projects, we offer specialized services in this sector, including:
- planning & consultancy services
- licensing - franchising and expansion services
- marketing and PR services
- human resources services
- active management and operations services
- business development services
- sponsorship services
- project design
- decoration
- and conceptualization services
- project customization services
- project reporting and audit/financial-related services
- all other project management and F&B-related services
Stadium & Venue Management Services
We started our sports venue management services in 2016 with famous basketball stadiums and arenas and grew our operations to large football stadiums in Qatar in 2021 and 2022, where we operated 2 stadiums in FIFA Arab Cup 2021 and 4 stadiums in FIFA World Cup 2022. Our services in this area include:
- access control and access management
- security protocols and standard operations procedures
- front of house and back of house staffing services
- opening ceremonies and rotating entertainment services
- general and VIP food & beverage concession design
- management
- and operations
- venue sponsorship and business development services
- event calendar planning and execution
- ticketing and sales channels design
- execution
- and delivery
- VIP box catering and staffing services
- administrative - related services (HR
- Finance
- and organization structure
- training services and quality control compliance
Marketing, Communications & Creative Services
One of the qualities that separated us from our competitors has always been our special attention to marketing, communication, and creative aspects of a project. Our services in this area include:
- creative planning
- design
- and execution
- designing the project’s corporate identity and visual language
- marketing and advertisement design and execution
- planning and executing communicational strategies
- optimizing and enhancing marketing and advertisement performance
- activating on-ground and strategic communicational and PR campaigns
- designing and executing strategic partnerships in the area of communication an
- customer targeting through associative corporate programs
- training services and quality control compliance
Digital Ticketing & Cashless Services
We believe in mainstream and modern financial and commercial systems and services to create a desirable user interface and experience both for our customers and our team members. Given our vast experience on this front, we provide specialized ticketing and e-commerce solutions related to the scope of our services, such as:
- designing - planning - and delivery of e-commerce solutions
- customized ticketing solutions
- F&B cashless solutions
- turnkey e-commerce solutions
- customized accreditation services
- project design - decoration - and conceptualization services
- integrated marketing - promotions - and advertisement services
- all project ticketing and e-commerce needs
Access Control & Crowd Management Services
We believe that access control and crowd management are currently one of the most important solutions required for large events and fixed venues. We have a long-standing experience in this regard and offer solutions related to the scope of our services, such as:
- designing - planning and executing access control systems
- designing - planning and execution of crowd management systems
- compliance with local and international security requirements
- streamlined integration with authorities
- introduction of face recognition and palm recognition access
- digital process of accreditation and data management systems
- workflow design of access control
- project required hardware and software
- digital integration across all channels
- all project access control and crowd management requirements
Our Focus
At the core of our mission, we aim to deliver meaningful and impactful content that resonates with audiences globally while ensuring strong cultural, economic, and tourism value. Through strategic planning and adherence to international standards, we strive to create projects that not only inspire but also leave a lasting legacy across diverse territories and industries.
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Content Diversity
To host a very diverse portfolio of activations, projects, and content that are customizable based on local norms and understandings and be rich in educational and experiential factors.
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Bespoke Quality
To make sure that all the represented or customized projects are complying with the best international standards and deliver the experience promised and advertised for.
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Strong Economic Footprint
Making sure that all the presented content includes comprehensive commercial elements that enhance the economic footprint of the projects locally and become financially productive.
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Global Awareness
To present content that create a strong global awareness across different, territories, landscapes and locals and promotes the final Industry.
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Positive Cultural Impact
To make sure that all the presented shows and portfolios create a strong positive cultural impact in the society and increase the morale, and happiness of the visitors and motivates them to pursue learning more.
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Strong Tourism Footfall
To make sure the presented content is packaged with promotions and communications that further position the territory across the global markets and increase the short-term and long- term tourism footprint.
Our Territories
Given the nature of our industry and the quality of the products and services we present in our regional territories, we tend to focus on a horizontal expansion and grow to new countries and territories on an annual basis. Currently, we have active offices and operations across 4 continents and have performed our operations in a minimum of 15 countries and over 50 cities worldwide. Our expansion eagerly continues…
