Atelier stands for the 'Workshop of Designers'.The brand was the first initiative of ours that came to life in 2009, in a series of fashion-oriented l...arge parties hosted in Mina Salam's ballroom, in the 5-star Mina Salam Hotel in Dubai. The fame of the brand grew rapidly through word of mouth and quickly became a well-known brand in the nightlife industry of UAE and immediately started to compete with the heavy weight of UAE's nightlife industry and was voted as the hottest nightlife brand in UAE in 2009. The Growth continued to a point where Atelier became synonymous with the most fashionable audience, stylish crowd success, and indelible memories. 

Atelier Live is an extended version of the Atelier concept that features a single headline act in the form of a live concert or a nightclub while preserving all the most important elements of the concept.

Atelier - 2nd Edition
Atelier - 2nd Edition

About Atelier: Second Edition 

Alchemy Project, in association with MEYDAN, presented the Second edition of the Middle East's most prominent Music Festival, featuring iconic artists; 50Cent, Duffy, Nelly, SkyBlu of LMFAO, Ciara, Craig David, Eva Simons, DJ Antoine & Erick Morillo, all on one stage, one night, in October 2012. The festival with 10 hours of live music and performances, complemented by three sets of fashion shows featuring 24 international models turned out to be the biggest music festival that the Middle East had ever seen.