Atelier stands for the 'Workshop of Designers'.The brand was the first initiative of ours that came to life in 2009, in a series of fashion-oriented l...arge parties hosted in Mina Salam's ballroom, in the 5-star Mina Salam Hotel in Dubai. The fame of the brand grew rapidly through word of mouth and quickly became a well-known brand in the nightlife industry of UAE and immediately started to compete with the heavy weight of UAE's nightlife industry and was voted as the hottest nightlife brand in UAE in 2009. The Growth continued to a point where Atelier became synonymous with the most fashionable audience, stylish crowd success, and indelible memories. 
Atelier Live is an extended version of the Atelier concept that features a single headline act in the form of a live concert or a nightclub while preserving all the most important elements of the concept.

Atelier Live Arena Festival
Atelier Live Arena Festival

About Atelier Live Arena Festival 

On April 12, 2012, the music giants; Ne-Yo, Leona Lewis, Jay Sean, Natasha Bedingfield, Taio Cruz, Skylar Grey, Edward Maya, and the Sugababes took the stage at the first Atelier Live Music Festival at Dubai Sports City's International Cricket Stadium. Organized by Alchemy Project and Riva Entertainment, the festival, featuring 10 hours of live music and performances along with three sets of fashion shows showcasing 24 international models, turned out to be the biggest music festival the Middle East had ever seen.